With the growing trend of buying more local, hand made (or both!) consumer goods, it’s probably not that hard to imagine a world where it’s possible to buy artisan water.
This video produced by filmmaker Paul Riccio pokes fun at the growing desirability of handmade products.
A short look at the Timmy Brothers, Brooklyn–based makers of bespoke drinking water.
Bill and Terry Timmy are introducing handcrafted water to the world with an almost pathological attention to craftsmanship and a thirst for helping people become less thirsty.
The Timmy Brothers. They make water.
While this video is intended as satire, it’s not that hard to imagine a world where water is crafted to reflect water from a sacred or sentimental area. Today many bottled water manufacturers will strip the water of existing minerals through processes such as reverse osmosis and distillation, then add minerals back into the water. This ensures that the water produced with two vastly different incoming water sources will taste the same.
Water from various regions in the world will taste significantly different. Water from Iceland for example is mostly glacial runoff with very little minerals present in the water. Water from underground aquifers in the United States on the other hand will typically contain much higher amounts of minerals due to the dissolution of limestone rock over thousands of years.
Capitalizing on this information is Ray’s and Stark Bar in Los Angeles, California. This gourmet farm-to-table restaurant employs a water sommelier to help select the perfect water to accompany your meal. Here a water menu details the taste profiles of bottled water from 20 different locations around the world, rating the water from sweet to salty as well as smooth to complex.
Instead of buying bottled water harvested from a specific region, it’s likely that in a few years it will be possible to buy a bottle of faux-Iceland water, water designed to taste exactly like that which you can only obtain in Iceland. Water could be purified then remineralized to mimic water from other areas like Norway (Voss) or Greenland (Berg) to name a couple. This would bring down the cost of water that was previously expensive to import while providing specialty crafted water.